diff --git a/tools/unit-test-app/README.md b/tools/unit-test-app/README.md
index eff3e12f4..1f06be55b 100644
--- a/tools/unit-test-app/README.md
+++ b/tools/unit-test-app/README.md
@@ -10,3 +10,13 @@ ESP-IDF unit tests are run using Unit Test App. The app can be built with the un
 * `make menuconfig` to configure the Unit Test App.
 * `make TEST_COMPONENTS=` with `TEST_COMPONENTS` set to names of the components to be included in the test app. Or `make TESTS_ALL=1` to build the test app with all the tests for components having `test` subdirectory.
 * Follow the printed instructions to flash, or run `make flash`.
+
+# Running Unit Tests
+
+The unit test loader will prompt by showing a menu of available tests to run:
+
+* Type a number to run a single test.
+* `*` to run all tests.
+* `[tagname]` to run tests with "tag"
+* `![tagname]` to run tests without "tag" (`![ignore]` is very useful as it runs all CI-enabled tests.)
+* `"test name here"` to run test with given name
diff --git a/tools/unit-test-app/components/unity/unity_platform.c b/tools/unit-test-app/components/unity/unity_platform.c
index 3f453326c..fad3e3e59 100644
--- a/tools/unit-test-app/components/unity/unity_platform.c
+++ b/tools/unit-test-app/components/unity/unity_platform.c
@@ -97,9 +97,13 @@ void unity_run_all_tests()
 
 void unity_run_tests_with_filter(const char* filter)
 {
+    bool invert = filter[0] == '!';
+    if (invert) {
+        filter++;
+    }
     for (const struct test_desc_t* test = s_unity_tests_first; test != NULL; test = test->next)
     {
-        if (strstr(test->desc, filter) != NULL)
+        if ((strstr(test->desc, filter) != NULL) == !invert)
         {
             unity_run_single_test(test);
         }